About What Lasts

Let's be blunt

Durable products have become unicorns. They’re rare, hard to find, and often overshadowed by a market full of disposable design: glued-shut assemblies, pretty veneers over weak joints, and warranties that vanish when you need them most. Products are optimized for the shelf photo and the unboxing moment, not the fifth year of hard use. The result is predictable: frustration, repeat purchases, and mountains of waste.

What Lasts is built to hunt for those unicorns. We dig through warranties, repair guides, and owner reports to surface the few products that are actually built to last. Our scoring engine weighs durability, repairability, warranty coverage, and real-world evidence — turning scattered signals into clear, traceable scores you can trust.

Every purchase we make is a vote for the world we want — one that values craftsmanship, repair, and longevity. Our goal is simple: help you cut through the noise, buy fewer things, and choose products that actually earn their place in your life.

Our principles

• Independent -- Single-owner LLC. No corporate backers, no pay-to-play. Recommendations are never for sale.
• Transparent -- Scores you can trace: sources include warranty terms, repair guides, and long-term owner outcomes.
• Practical -- Built for busy shoppers. Clear trade-offs and plain-English guidance over jargon and hype.
• Collaborative -- We listen. Your suggestions and real-world experiences shape our roadmap and reviews.

Where we come from

What Lasts was created by the team at Simpler Method, a collaborative startup studio that tackles messy, complex problems and makes them usable. Product durability fit that description perfectly: information scattered across warranty fine print, repair forums, and user reviews — with no clear signal of what truly lasts.

By combining AI-driven evidence gathering with human judgment, we turned that noise into a practical tool anyone can use: a guide to products worth keeping.

Help shape what lasts

We’re early — intentionally. Our tools will keep improving as we learn from you. If you have ideas, questions, or evidence we should consider, we want to hear it.

• Suggest a product or category for review.
• Share a repair success or warranty hurdle others should know.
• Request features or improvements for our roadmap.

Our commitment

No trendy-for-trendy’s-sake. We recommend products because the evidence says they last.
Evidence first. Our scores prioritize durability, repairability, warranty depth, and owner outcomes.
Always improving. We’ll stay true to our principles as we refine our tools and listen to customers.