Advertising

How advertising works on What Lasts — and how you can partner with us.

Unicorn product advertising
Advertising helps us keep hunting unicorns — but never decides which ones we find.

Our Commitment to Transparency

What Lasts, operated by Simpler Method LLC, is supported through a mix of affiliate partnerships and advertising. This revenue helps us remain sustainable and continue providing independent, evidence-based product research and scoring.

Advertising never influences our product scores, rankings, or editorial decisions. If we display sponsored content or ads, they are clearly labeled so you can distinguish them from independent reviews.

Types of Advertising on What Lasts

  • Display ads: Banner or sidebar ads placed alongside our editorial content.
  • Sponsored content: Clearly marked articles or features created in collaboration with partners.
  • Newsletter sponsorships: Opportunities for brands to reach our community through email features.
  • Affiliate links: Links to retailers where we may earn a commission on qualifying purchases, disclosed throughout the site and in our Affiliate Disclosure.

Partner With Us

We welcome partnerships with brands, retailers, and organizations that align with our mission: fewer, better things — products built to last.

If you’re interested in advertising opportunities — whether display placements, newsletter sponsorships, or other collaborations — we’d love to hear from you.