About the Product
About this Product
The Sunday Afternoons Ultra Adventure Hat is a long-lasting sun hat built for serious exposure. It pairs UPF 50+ fabric with broad physical coverage (about 3¼ in front brim plus a ~6 in neck cape), which independent testers praise for real-world protection and breathability. Reviewers also call out the quick-drying fabric, mesh crown panels, moisture-wicking sweatband, and the foldable Clamshell Brim™—handy if you’re stuffing it into a pack. Fit is easy to dial with the adjustable chin cord, and it stays put in wind. Compared with standard bucket hats in this category, the Ultra Adventure’s neck cape delivers notably better ear and neck coverage without much weight penalty.
For longevity, the brand backs materials and workmanship with a lifetime warranty, and the care guidance is straightforward (hand wash, line dry). That said, the warranty excludes normal wear and user damage and typically requires a $7.95 shipping fee on approved claims in the U.S./Canada. Fixability is the weak spot: we couldn’t find evidence of readily available spare parts (e.g., replacement sweatbands or cords), and it isn’t machine-washable. Breathability is strong overall, though one review notes the side panels aren’t the most airy. If you want a durable, easy-to-use hat that prioritizes sun coverage and packability for years of hikes, this is a dependable pick—just don’t expect much in the way of repairs or modular components.
About Sunday Afternoons
Sunday Afternoons is a family-owned outdoor brand best known for its durable, sun-protective hats and accessories. Founded in Oregon in the late 1980s, the company has built its reputation around designing gear that helps people stay comfortable outdoors for years of use. Their products reflect a clear focus on durability, functionality, and responsible design, with a Lifetime Guarantee covering materials and workmanship against defects.
The brand’s mission extends beyond long wear: Sunday Afternoons publicly commits to sustainability and social responsibility, reporting measurable progress such as PFAS-free finishes on all water-repellent styles and increasing use of recycled and bluesign®-approved fabrics. They’re also certified by The Climate Label (formerly Climate Neutral), showing ongoing efforts to reduce and offset carbon emissions—an uncommon level of transparency for a mid-sized apparel maker.
Sunday Afternoons’ hats have earned strong expert and consumer reviews, with models like the Ultra Adventure Hat winning Editors’ Choice from OutdoorGearLab and high ratings from REI shoppers for comfort and durability. While some customers have voiced frustrations over return shipping fees, the company’s long history, A+ BBB rating, and continued family ownership point to solid corporate stability and support for buyers seeking reliable, long-lasting outdoor gear.