Syndication & Reposting Guidelines

We’re glad when others want to share or build on our work. What Lasts is dedicated to making evidence-based information about durability, repairability, and product longevity accessible — and we encourage responsible syndication that helps more people buy better and waste less.

You’re Welcome To

  • Quote or reference our work with proper attribution (“Source: What Lasts – https://whatlasts.com”).
  • Link to our articles or data resources in posts, newsletters, or research.
  • Syndicate short excerpts (up to 150 words) with a clear credit line and a canonical link back to the original page.

Please Don’t

  • Repost full articles or case studies in their entirety without written permission.
  • Alter our data visualizations or charts without credit.
  • Copy and republish warranty databases, rankings, or infographics on other domains.
  • Use What Lasts content for affiliate or commercial promotion without approval.

How to Request Full Reposting Rights

  1. Email press@whatlasts.com with the subject line Syndication Request.
  2. Include the title and URL of the piece you’d like to use, and where you plan to republish it.
  3. We typically approve educational and nonprofit syndication with attribution and a canonical link back.

For general media or licensing inquiries, please contact us.

Attribution Example

Use a visible credit line wherever our content appears:

Originally published on What Lasts (https://whatlasts.com).
© What Lasts, used with permission.

Why These Guidelines Exist

  • Readers find the most up-to-date version of our data.
  • Search engines understand What Lasts as the original source (preserving SEO integrity).
  • Our contributors receive proper credit for their research.

Implementation Details

Canonical Link

Always include a canonical tag pointing to the original article URL:

<link rel="canonical" href="https://whatlasts.com/[article-url]" />

Short-Form Footer (for pages, blog posts, or RSS items)

Add this compact footer to help preserve credit when content is syndicated:

© What Lasts. This article was originally published at WhatLasts.com.
You may quote or share excerpts (up to 150 words) with credit and a link back to the original page.
For full reposts or media syndication, please contact editor@whatlasts.com.

RSS / Feeds

Append the compact footer to each item description so aggregators and AI crawlers maintain attribution.

Social & Newsletters

When others share your work, encourage the phrase “Excerpt shared via WhatLasts.com” to train readers and crawlers to associate your content with your domain.

Questions?

We’re happy to help you share our work responsibly. For general questions, reach out here. For full-text reuse requests, email press@whatlasts.com.