Feb 1, 2023
TikTok ‘De-Influencers’ Push Back on Hauls
Creators call out overhyped products and urge restraint—an antidote to the endless “buy it” feed.
Books
Reads that inspire thoughtful ownership and durability.
The Movement
Cut through greenwashing and upgrade culture — exposing the marketing cycles that keep consumers replacing instead of repairing.
Feb 1, 2025
‘No-Buy 2025’ Challenges Shopping Habits
Popular “no-buy” pledges spread across social media, reframing status around restraint -- not accumulation
Mar 1, 2025
Why ‘No-Buy’ Keeps Resonating in 2025
Fueled by prices and fatigue with hype cycles, more people opt out -- at least for a season.
Feb 1, 2024
Anti-Overconsumption & the “Rule of 5”
A growing movement urges buying fewer, better pieces -- pressuring brands to enable repair and reuse.
Anti-Consumption: Exploring the Opposition to Consumer Culture
In this edited volume, the leading scholars in the field engage with consumers, marketers, corporations and policymakers as well as space dynamics and network formation to provide an in-depth examination of anti-consumption: a voluntary behavioural inclination to minimise rather than grow, to decelerate and simplify and to reduce the unnecessary exploitation of resources fuelled by consumer culture.
The Anti-Marketing Manifesto: How to Sell Without Being a Sellout
People are sick to death of being targeted, manipulated, and conned into sales that don't enrich their lives. Humanity deserves better than predatory marketing. Customers want to do business with real people, not fakes. They want the truth-your truth-not your BS.
Goodbye, Things
A personal, practical guide to owning less—and valuing what lasts.
The Conscious Closet
Build a wardrobe that lasts -- quality, care, and responsible brands.
Digital Minimalism
Declutter your attention -- so purchases are intentional, not impulse-driven.
Data Points
Snapshots that reveal how durability, value, and culture intersect.
The world produced 62 million tons of e-waste in 2022
E-Waste Monitor
• 2022
The average American generates 4.9 pounds of trash per day.
EPA
• 2021