The Movement

The ethics, mindset, and meaning behind buying for life — exploring how mindful ownership shapes the BIFL movement.

Nov 9, 2022

Business schools can help address climate change by promoting anti-consumption business models in their curricula and their own behaviors.

www.aacsb.edu
Jun 1, 2022

This review provides both a foundational and up-to-date understanding of anti-consumption by summarising seminal and recent work. It then describes the relevance of anti-consumption to both business research and other related areas such as social marketing, public policy, and sustainable consumption. Finally, this review concludes with suggestions for, and implications of, future research.

www.sciencedirect.com
Oct 20, 2024

America has always loved “stuff,” but lately, consumerism has hit a new high. The old days of Black Friday lines are gone—now, Amazon’s instant shopping and fast fashion from brands like Shein and Fashion Nova let us fill our carts at record speed, feeding a cycle of endless consumption.

relevantmagazine.com
Jun 1, 2004

Materialistic values may stem from early insecurities and are linked to lower life satisfaction, psychologists find. Accruing more wealth may provide only a partial fix.

www.apa.org
May 1, 2025

Consumers are moving away from wear-once culture toward lasting value, resale markets, and emotional connection to objects—forcing brands to rethink design.

fashionista.com
Jun 14, 2019

His focus reflects that of a growing swath of consumers unified under the mantle of buy it for life, or BIFL. … The philosophy purports to strip products of sentimentality and measure the performance and durability of the underlying components.

www.ama.org
Oct 1, 2022

’Buy it for life’ is a concept popular among frugal and minimalist communities … It’s more cost-effective in the long term to buy something you won’t have to replace quickly.

www.experian.com
Oct 31, 2025

The practical blueprint that follows is a guide to find products that stand the test of time and regular use. It’s the foundation of What Lasts’ mission: helping you buy fewer, better things that prioritize durability, repairability, and timeless design.

JESSICA BURRUSS

Books

Reads that inspire thoughtful ownership and durability.

• James Wallman

Stuffocation

Why owning fewer, better things makes life richer -- and how to buy with intention.

• Tara Button

A Life Less Throwaway

Practical steps to choose “buy-for-life” items and tune out hype cycles.

Data Points

Snapshots that reveal how durability, value, and culture intersect.

Americans spend more on shoes, jewelry, and watches than on higher education
Psychology Today • 2012
Extending the average lifespan of consumer goods by 50% can reduce total emissions by 10% to 25%
ADEME study • 2019
The average American throws away 81 pounds of clothing per year.
EPA • 2023
In 2018, durable goods disposal accounted for 57.1 million tons
EPA • 2018